March 17, 2026

CHAI publishes playbook that helped shape 150+ market shaping deals

Cover page of Shaping Markets for Social Impact guidebook

Twenty years ago, the experts said it couldn’t be done. Treating HIV in low-income countries was too expensive, too complicated.

CHAI believed otherwise—and got to work. Through market shaping, we and our partners helped bring the price of HIV drugs from US$10,000 to less than US$40 today. And that was just the start.

Today, we’re sharing the playbook behind 150+ market shaping deals that have generated billions in savings for health systems and touched hundreds of millions of lives. As the world reimagines how global health gets funded and delivered, these evolving strategies are more relevant than ever.

Read CHAI’s first-ever market shaping guidebook:

Download now

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