ODM/OEM production for global brands represents the largest proportion of sales. For example, Jinghao generates around 90 per cent of its sales from ODM/OEM. In recent years, Chinese manufacturers have been gradually working to increase their own branded sales overseas. For instance, Jinghao reduced its ODM share from 97 per cent of sales in 2018 to 88 per cent in 2021. Other suppliers exporting to LMICs are making similar efforts. For example, Acosound reported its potential for selling their own brand and is strategizing to gain more direct sales revenue in LMICs.