Sales pattern

The manufacturers primarily sell their products directly to spectacles distributors or retailers, as well as through e-commerce. They sometimes access LMIC government tenders through distributors but do not engage directly with the government. According to an interview with Conant, there is a growing demand in LMICs, especially in Asia.

However, the willingness to pay is generally low. For example, in Africa, most of the products requested are the lowest standard lenses, with the preferred price point commonly seen at around US$0.7.

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